Reporting

One email, and you'll know what worked

One weekly email that tells you what worked

Tracking set up right, and a plain-English report that lands in your inbox every week.

Data everywhere, answers nowhere

Most small businesses can say how much they spent on marketing last month. Few can say what it returned.

You're probably running ads, sending emails, and paying for a website, and somewhere in there is data that would tell you which of those is working. Most of the time it's scattered across four different logins, some of it isn't tracking correctly, and nobody has time to pull it together into something useful.

You shouldn't need to become a data analyst to run your own business. I set up the tracking correctly once, then build the report so the answer shows up in your inbox instead of waiting for you to go find it.

What it is

I connect your website, ad accounts, email platform, and customer list to tracking that works correctly, then build a weekly report that pulls from all of it. You get one email in plain English: what brought in customers this week, what didn't, and what changed since last week. You won't need to check a dashboard or keep a spreadsheet current.

What you get

  • Tracking set up correctly across your site, ads, and email
  • A weekly report delivered straight to your inbox
  • A plain-English breakdown of what brought in customers and what didn't
  • One number to watch each week instead of a dashboard full of them
  • Website, ads, email, and customer list connected into one picture
  • One inbox to check, not four different logins

How it works

Most reporting setups launch in 2-3 weeks

  1. We check what's tracking now

    I go through your site, ads, and email to see what's set up, what's broken, and what's missing.

  2. I build the report

    Tracking gets fixed, then I build the weekly report pulling from everything you've got.

  3. It lands in your inbox

    Every week, one email, no dashboard to check.

What lands in your inbox

Every Monday: what moved, why it moved, and the one thing to do about it.

Weekly marketing report

Example: local HVAC company · Week of Sep 14

Sample data · fictional company
Sessions
2,610+11.8%
Leads
142+9.2%
Booked jobs
23+4
Website sessions, last 8 weeksOrganicPaid
This week's lead funnel

This week's takeaway: Google Business Profile calls are up 34% week over week and now drive most booked jobs. Shift $200 from Display to Local Services Ads.

Illustrative figures for a fictional HVAC company, shown to demonstrate the report format. Not a real client's results.

Proof it works

Real client work

For a family-owned HVAC business in Tennessee, I set up tracking alongside their new website so they could see which channels were bringing in calls instead of guessing. The weekly report replaced a habit of checking several different logins with one email that says what worked that week. They now know where a new customer came from before they ever ask. It's made the business easier to run week to week, and that hasn't changed since it went live.

Read the story

See what's working

Tell me what you're tracking today, even if the answer is nothing. I'll tell you what a working setup would look like for your business.

Get the real picture →

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