About
One person, the whole system
I build the websites, reports, and automation your business runs on, and I do the work myself, from the first call to the system you're still using a year later.
Where this started
I spent ten years building marketing analytics infrastructure for companies spending tens of millions of dollars a year on advertising, the dashboards and forecasting models that come standard when a team has a dedicated data engineer and a budget most small businesses never see in a year.
Then I'd go home and watch friends running small businesses make decisions with none of that: guessing at which ad channel paid off, expanding into a new location based on foot traffic they were eyeballing instead of measuring. They weren't less capable. Nobody had built them the same caliber of system that a Fortune 500 marketing department budgets for, and there was no realistic way for them to get one.
What changed is that AI-assisted development collapsed the cost of building that kind of system enough that it made sense for a business spending a few thousand dollars a month, not a few million. That gap, between what big companies have always had and what small businesses could access, is what Apogee Marketing exists to close.
Read the full story →Mission
My mission is to give small business owners the same marketing systems that used to be reserved for companies with much bigger budgets, so you always know what's bringing in customers and never have to guess again.
Where the name comes from
Apogee is the point in an orbit that sits farthest from Earth, the highest point a satellite reaches before gravity starts pulling it back down. I named this company after it because that's the goal for your business too: reaching the highest point you can and staying there, instead of spiking during a good month and sliding back the next.
The opposite point is called perigee, the closest point, the lowest. A business without the right systems tends to orbit closer to perigee: reactive, guessing, never quite sure what's working. The systems I build are what keep a business in orbit near its apogee instead of drifting back down.
The Apogee Principle
The Apogee Principle is simple: once you can see what's bringing in customers, you do more of it, and you stop spending time and money on what isn't working. The systems I build keep giving you that answer long after the project ends, so the growth holds instead of fading once I'm gone.
Vision
I want small business owners to run their marketing with the same clarity and confidence as companies ten times their size, without needing a bigger team or a bigger budget to get there.
What I believe
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Simple beats complicated
The right tools make marketing straightforward, not more complicated.
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Data decides, not opinions
When one channel or tactic outperforms the others, it gets the attention and the budget.
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You don't need to be everywhere
One good website, one active channel, and one clear report is enough.
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Partnerships, not transactions
The best client relationships feel like a partnership, not a one-time job.
You work directly with me
There's no account manager between us and no team relaying messages back and forth. When you have a question, you're talking to the person who built the thing you're asking about.
That means faster answers when something needs to change, and it means the person who understands your business is still the one maintaining your systems six months from now. I keep the client list small on purpose, so every project gets my full attention instead of a fraction of it.
Let's talk about your business
Tell me what's slowing your business down or where you want to grow next, and I'll tell you honestly what it would take to fix it.
Get in touch →