AI Marketing SMB Growth

I'll Just Say It Plainly: What I Do and Who It's For

May 30, 2026 · 2 min read

Originally published on LinkedIn →

Updated September 2026 to reflect current services.

I’ve read enough consulting websites to know how easy it is to describe what you do without actually saying anything. “We help businesses unlock growth through strategic marketing solutions.” Cool. What does that mean on a Tuesday.

So here it is plainly, no positioning language, just what I actually do.

What I build

I build the marketing systems that show a small business where its customers come from. The work falls into four areas:

  • Websites & Online Presence: a fast site that turns visitors into calls, plus the listings and QR codes people use to find you
  • Marketing Reports & Analytics: tracking that’s set up correctly and a weekly report that says in plain English what brought in customers
  • Automation & Lead Follow-Up: every new lead saved and answered fast, without you having to remember
  • Your Marketing Partner: ongoing planning, social media, and copy for owners who want more than one project

Not sure where to start? The AI Audit tells you which AI tools are worth it for your business, which aren’t, and what to set up first.

That’s the work. Not “strategic guidance.” Not a slide deck with a roadmap nobody follows. A working system, built and handed to you.

Who this is for

This isn’t for every business. It’s for owners of service-based or product-based small businesses, usually somewhere between a few hundred thousand and low eight figures in revenue, who are spending real money on marketing and genuinely don’t know what’s working.

If you already have a full internal marketing and data team, you probably don’t need me. If you’re a solo owner paying for ads every month with no idea which parts of that spend are earning it back, that’s exactly the gap I fill.

How pricing works

Every project is scoped to what your business needs, so the price depends on the work. After our discovery call I send a fixed-price proposal, so you know the number before anything starts and there’s no hourly billing or surprise invoice halfway through. Ongoing help is a flat monthly rate we agree on up front.

I’d rather give you a real number after one conversation than a range that might not fit.

Why I’m saying this so directly

Most of the friction in hiring a consultant isn’t the price. It’s the uncertainty. People don’t know what they’re going to get, whether it’ll actually solve their problem, or what it costs until three calls in. I’d rather remove that friction entirely and let you decide for yourself, with real information, whether this is worth a conversation.

If this sounds like your situation, book a discovery call. If it turns out I’m not the right fit, I’ll tell you that directly too.


Michael Masner

Written by Michael Masner

Building AI-powered marketing and data systems for small and mid-sized businesses.

Get in touch →